Apr 28 2008
Posted by Blog Lady elle as Ways To Monetize, Writing Suggestions
If you have been blogging for some time and have developed a nice little niche and a following of readers it is because you are providing them with something they want and more than likely something of value and quality.
A great way to continue on with that value and perhaps even make some money is to develop a product or even a service of your own.
Perhaps you have a horseback riding blog and you offer tips on the best types of equipment, the top training methods, and more on your blog. Most of your readers are either horse lovers, horse trainers, horse owners, or something of the like. Now perhaps you have a bit more knowledge about riding styles and how to train for horse shows and competitions.
Suppose you were able to compile an ebook about “Training Horses For Show” or something to that nature and offer every piece of your knowledge and experience. You could sell this ebook to your readers and more. They are already aware of your quality so this would be a natural progression in providing a huge chunk of information to your readers all in one place.
Developing your own product is really one of the best ways to make money from a blog and a way to get your name and business out there even farther.
Once you have developed a product; you can add it to clickbank and paydotcom and have affiliates sell it for you as well. This is an easy way to distribute your material to a wide group and not have to work so hard just yourself.
Creating your own product also brings a multitude of other opportunities for the future.
My advice: Don’t ever second guess your experience and knowledge. If you have something to share and you know what and how to do it.. then pull it together and create a product! Sometimes even offering your experience and coaching can work just as well.
6 Responses
James Mann
April 29th, 2008 at
1Having your very own product is a great way to build your business. This is something I keep telling myself to do but everything else seems to get in the way, but I guess it comes down to priorities. I just have to be a little more disciplined.
I do have a few hobby sites and have started a Build A Niche Store site for each one.
I have started an ebook on fly fishing in New Brunswick but that’s gonna take me a while unless I lock myself in a closet and don’t come out until it’s done.
Blog Lady elle
April 29th, 2008 at
2Hi James :)
Yes.. totally understand there.
Writing an ebook is much more difficult than writing a blog post there for sure!! It takes time and devotion. Something I am NOT the best at myself, the whole time committment thing is difficult to manage.
I have seen many bloggers struggle with this. Most recently Caroline Middlebrook. She used to post everyday and then decided she wanted to turn her time to her projects.. which most definately makes sense. So she had to cut down on posting. Fortunately for her she had developed a nice following (including me) that understands.. I don’t NEED to have to read a blog post EVERY single day.. less is sometimes better and if it allows for us to make head way in another perhaps more profitable direction then it works!
I would think most definately that a fly fishing ebook in a specific location would do very well!! Its ok if it takes a while there… trust me.. I have several projects that are slowly moving along. I know that if I were to pick one and concentrate on just that.. it would be done MUCH faster.. however.. I can’t just abandon the other projects.. so.. I feel ya there!
Good luck with it and thanks as always for dropping by.. next time bring some soup!! hehe… ;)
Blog Lady Dee
April 29th, 2008 at
3Hi James,
I’m going to add my two cents. I’m in the process of trying to encourage two friends to finish their ebooks…I’ve written a couple myself…and am working on a couple more. What works for me is really breaking the idea down. Don’t think of the whole book…the thought overwhelms and paralyzes.
Instead, try to think of it as chapters or sub-chapters. Or as if you were writing a double post for the day. If you can squeeze a half an hour a day to work on the ebook…it grows fast.
Dee
metroknow - AlmostFit.com
April 29th, 2008 at
4This is interesting to me, because I’ve grown skeptical of eBooks only out of a) my own experience (I never buy them - not purposely really, they just don’t interest me (or I’m just a cheapskate :) )), and b) I’ve read elsewhere that the ROI is almost always really low unless you get major exposure via the “biggies” like Digg, etc. —
Are you all having success with eBooks? I know Leo at ZenHabits.net has seen a fair amount of success, and I am sure that Darren Rowse has too, but I am skeptical that the “small fish” like me (6000-8000 page views/mo) will reap anything anytime soon.
Thoughts?
Metroknow
http://www.almostfit.com
Blog Lady Dee
April 29th, 2008 at
5Hi Metroknow,
Our readers are just getting too good at anticipating upcoming posts. Whether an ebook is successful or not depends on many things. How unique is it? Let’s face it —there are a lot of informational products out there that are of very poor quality. Does it have a fresh solution to some problem? Does it offer an easier solution or one that saves time?
There is a growing segment of web surfers that is in information overload. They want a solution to what they are looking for…and they don’t want to dig for it (no pun intended LOL).
An ebook doesn’t cost much to produce. Your time–and some graphics design for the cover is pretty much all that’s required. And an ebook isn’t necessarily just an ebook…it can become a whole system that works together. Stay tuned more about that later. :)))))
Dee
Blog Lady elle
April 29th, 2008 at
6Hi Metroknow :)
You are right.. most people hate ebooks.. same ole same ole (did I just shoot myself in the foot.. perhaps)
But what Dee says is the truth.. if you can find a solution that is different.. that standouts and is quality.. then people will buy it.
I have a few sites I sell or giveaways ebooks on.
My conversions are just 1-3% .. very low but is about average. However the ebooks sell for $25-$47 each.
So..if you are getting 6000 visitors a month. and sell to just 1% or JUST 60 people and you sell the book for $30… you are making $1800 a month from one ebook. That is not too bad for one ebook :)
Compared to Darren Rowe (yeah his conversions are probably higher.. lol).. but don’t compare yourself… trust me.. when you compare yourself to the “gurus” it makes things seem much harder than they really are.
elle
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