Let’s say you’ve written your ebook, done the graphics, and it’s all ready to go. What are some of things you can do with your ebook to monetize your blog? Nearly everyone is familiar with simply selling an ebook. I going to go beyond that obvious step.

What are some of the other things you can do with it to not only promote your blog but attract targeted traffic? In other words…when is an ebook not just an ebook?

It can become an ecourse. You can post a chapter weekly to bring your readers back to your blog. If you watch your traffic figures, you’ll know which day is the slowest. So, pick that day to post your ecourse lesson. Your traffic will pick up on your slowest day of the week.

You can use it as a gift. Give it away in return for a opt-in list sign up. Building a list is very important. It is the cornerstone to building a long term income from your blog. I read a statistic that said: it usually takes seven views of your offer before the average customer buys.

If you don’t have a list, how are you going to have the ability to provide that many views of your offer? So, capturing your readers to your list gives you those seven chances to put your offers in front of your readers.

What else can you do with your eboook? When you wrote your ebook…you wrote a chapter at a time. Almost like making a double post a day to your blog. Once you’re finished, you might have a tendency to think of it just as The Book, as a whole. But, you can take a step backwards, and like the ecourse idea above, break your chapters into mini reports.

Each chapter can be recorded into a podcast or made into a video. Audio and video products have a higher perceived value than a PDF file. Many people prefer to listen or watch to learn about a topic.

Each chapter, podcast, or video can be quickly reworked into a general overview "article" focused on your chosen keyword. You can then submit them to article directories, iTunes, or UTube. Why general? You want to tease your traffic–entice the reader to click your signature link and actually visit your blog to get the details.

At that point, you can offer them a mini report with more detail in return for them signing up to your list. Or you can take the ecourse idea and offer the course through email once the visitor signs up. You would send a link in your autoresponder email to the lesson which is residing on your blog in a private area. Also, you can offer the entire book for sale, throwing in as many of the free reports, podcasts, or videos as you wish as bonuses.

I hope, you can see that an ebook really is a seed. If you tend it, and give it the proper attention, it can send out roots in many directions to entice new visitors to your blog. Giving you the opportunity to make more income from all the offers you have in place.