We had a rather interesting experience a couple of days ago. In following our strategy for building back links, we have been joining many of the social sites and establishing a presence there.

On one of the sites, the first day, we received a comment challenging our tag…which was making money from blogging. We had just got the page up—hadn’t posted anything to it…so received a challenge as to how we could make money with no blog there. Apparently, this reader felt that page was our only web presence.

Which brings me to the point I want to make. Social sites are a lot of fun. There’s tons to do there. You can spend hours just hopping around. But, for this reason many of the people who frequent them have made the site their own little world. They spend all their time there and seldom go outside the site into the web itself.

So, would it make sense to chose a site like that or one of the free blogging sites to park your blog or business? Think about it….the site doesn’t belong to you. It belongs to facebook or squiddo, for example. You aren’t driving traffic to your blog…the traffic is going to the parent site.

It’s entirely possible, if you tell someone to check out your site @facebook.com, they will simply go to facebook itself and get swallowed up by the thousands of other pages there. They may never even get to your page. The truth is big social sites contain too many distractions to establish your business presence there.

It is already a lot of work to make your blog stand out among all the other blogs on the web…If you start on a site with hundreds of other blogs….you have to compete with them, as well as, on the web. So, this is another important reason why you would want your own domain name.

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